Simplot Foods | Blog

BrandsView our brands and innovative product line-up.
Ready-to-Eat Vegetables & FruitSimplot Ready-to-Eat (RTE) Vegetables make prepping salads, grab-n-go items and meal kits a breeze—just thaw and serve
NEW! Simplot Maple City™ Waffle-Flavored PotatoesNow serve chicken & waffles to customers on the go! New Simplot Maple City™ Waffle Flavored Waffle Fries are the first and only waffle fries that taste like waffles. Learn More ›

Recipes

Wholesome Breakfast Veggie Bowl ›If you have customers looking for healthy, portable breakfast options, this is the one! Packed with ancient grains, roasted sweet potatoes, caramelized onions, avocado, arugula and a poached egg—this bowl really satisfies.
Carne Asada Fries Taco ›You read that right, we put the fries right in the taco. Every bite has the perfect combination of carne asada, crispy fries, creamy guacamole, pico, and melted queso. Prepare to make a lot of these; they are going to be popular!
Spring/Summer Trend Feast™See what's hot in foodservice and what you need to stay on trend.Download Now ›

Customers

The Ultimate Fry GuideWe can help you select the right fries, implement the best pricing and profit strategies, create must-have signature fries, and more. It's all in The Ultimate Fry Guide. And it's free.
The Ultimate Guide to Delivery & TakeoutTips and advice to succeed with off-premise customersDownload ›

Resources

Nutrition FinderDiscover Simplot products that match your operation's nutritional requirements.Find products ›
Fry FinderFind the fries that meet your customers' demands and your operating needs.Find your perfect fries ›

Category: Marketing

Restaurant Apps: The 7 Must-Have Features of Effective Apps in 2024

It’s 2024. If your goals are to increase sales and build loyalty, you need to know about the seven features of your restaurant app you shouldn’t go without.

Jan 23, 2024

How to Boost Value When Menu Prices are Rising

Do you know how your customers are calculating value today? And what can you do to create additional value that brings them back? Read on for some tips and guidance.

Nov 13, 2023

AI in Restaurants: How to Use AI to Write Social Media Posts and Ads

Tired of writing social media posts for your restaurant? In this post, you’ll learn the elements of effective social media posts and how to prompt AI tools, like ChatGPT, to create them.

Jul 27, 2023

Eatertainment: Raising the Bar to Boost Traffic

An intriguing eatertainment idea may spur trial and social media fame, but novelty alone is not enough. The food and drinks have to deliver if there's any hope of attracting subsequent visits—the lifeblood of the industry.

Feb 28, 2023

Restaurant Gift Cards: How to Leverage Them for Better Sales

Are you currently offering gift cards for your restaurant? Do your customers know they are available? Read on to discover how a well-crafted gift card program can work for you to increase revenue and customer loyalty.

Jan 20, 2023

7 Tips for Restaurant LTOs That Drive Traffic

Limited-time offers (LTOs) have long been one of the most effective tactics to generate excitement and drive restaurant traffic. Here we offer some tips to help you make your LTOs popular and profitable.

Aug 04, 2022

How Restaurants Are Weathering Inflation and Labor Challenges

Halfway through 2022, restaurants continue to grapple with the twin challenges of high inflation and scarce labor. So what are they doing to survive? Where are the opportunities? And what's the path forward?

Jul 28, 2022

How Much Does It Cost to Start a Food Truck?

Wondering if a food truck is a good fit for your business? How much does it cost to set one up? What permits do you need? There are many things to consider before taking the leap.

Jun 14, 2022

Design a Restaurant Website in 3 Easy Steps

Creating a restaurant website is by far the best way to ensure your customers find you and understand your offerings. This post will teach you to create a restaurant website and include the content you need to attract and inform your audience.

May 27, 2021

How to Use Google to Help Patrons Find You

Every day, people are searching for a restaurant on Google. Make sure you're the one they find.

Apr 14, 2021

25 Survival Strategies for Breakfast Spots and Diners

As we head into the second (or for some operators third) week of stay-at-home guidelines from state and federal governments, operators are reporting plummeting sales and empty dining rooms. Here Simplot Corporate Executive Chefs Roberto Roman and Michael Zeller offer timely advice for breakfast- and lunch-focused operators new to takeout, delivery and grab-and-go service.

Mar 27, 2020

8 Strategies for More Effective LTOs

Learn how to take your LTOs to the next level.

Jul 11, 2019

Do Restaurant Loyalty Programs Really Work?

How loyal are your customers? Chances are, not very. According to one study, 43% of diners said they spend less than 25% of their total 30-day restaurant budget at their favorite restaurants.

Jul 01, 2019

How to Handle Bad Reviews Online: Lessons You Can Learn From Other Businesses and Mistakes on Popular Review Sites

If you ignore a bad review or post a retaliatory response, your current (and potential) customers aren't going to look favorably at you or your business.

May 27, 2019

Why Your Restaurant Should Have Special Limited Time Offers and How to Advertise Them the Right Way

Are you hoping to attract new, or more, clients to your restaurant? Fresh ideas could be just what you need to drive more people through your doors. Use these simple tips to help you promote LTOs that will not only bring in new customers but will get your regulars to expand their dining horizons.

May 13, 2019

Social Media for K-12 Nutrition Programs

How to use social media to get the word out about what's happening in your school nutrition program.

Jan 10, 2019

That's Good, But Is It Instagram-worthy?

Here's some advice to help you make the most of this important social media spotlight.

Oct 17, 2018

5 Elements of an Effective Customer Loyalty Program

Here are 5 things you can learn from the industry leaders when planning your own program.

Jul 09, 2018

Harnessing Your Customers? Creativity for LTOs

Learn the right way to involve customers in the creation of your LTOs.

Feb 05, 2018

Please Don't: 6 Things to Avoid in Restaurant Loyalty Programs

By now, you're probably aware of the benefits of starting a restaurant loyalty program: Higher traffic, higher average checks, etc. Truly it pays to reward your best customers and keep them coming back.

Jan 05, 2018

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Category: Marketing

Restaurant Apps: The 7 Must-Have Features of Effective Apps in 2024

How to Boost Value When Menu Prices are Rising

AI in Restaurants: How to Use AI to Write Social Media Posts and Ads

Eatertainment: Raising the Bar to Boost Traffic

Restaurant Gift Cards: How to Leverage Them for Better Sales

7 Tips for Restaurant LTOs That Drive Traffic

How Restaurants Are Weathering Inflation and Labor Challenges

How Much Does It Cost to Start a Food Truck?

Design a Restaurant Website in 3 Easy Steps

How to Use Google to Help Patrons Find You

25 Survival Strategies for Breakfast Spots and Diners

8 Strategies for More Effective LTOs

Do Restaurant Loyalty Programs Really Work?

How to Handle Bad Reviews Online: Lessons You Can Learn From Other Businesses and Mistakes on Popular Review Sites

Why Your Restaurant Should Have Special Limited Time Offers and How to Advertise Them the Right Way

Social Media for K-12 Nutrition Programs

That's Good, But Is It Instagram-worthy?

5 Elements of an Effective Customer Loyalty Program

Harnessing Your Customers? Creativity for LTOs

Please Don't: 6 Things to Avoid in Restaurant Loyalty Programs

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