How to Power Your Comeback with Our Free Fryday Promo Kit
Jun 12, 2020
Looking for an easy-to-execute promotion to drive traffic both dine-in and off-premise? Just focus on fries, one of the most popular (and profitable) food items any menu.
With Simplot’s downloadable Free Fryday Promotional Kit, you have everything you need at your fingertips to market the promotion in-store and online—plus a coupon for a FREE case of Simplot fries.
Download our Free Fryday Promotional Kit here ›
The popularity of fries is rising during COVID-19
The good news is fries are not only America's favorite side, they’re also the fastest growing during the pandemic in terms of menu importance, according to new data from the NPD Group, Inc.
The Percentage of Orders Containing Fries in April 2020
- +14.5% across all foodservice segments1
- +20.3% in quick service restaurants1
- +25.6% in midscale restaurants1
- +4.9% in casual restaurants1
Fries are proving to be the ultimate comfort food for many customers—and one that’s difficult for home cooks to replicate. To get great fries, they have to come to you, making fries an especially powerful draw for dine-in, carryout and delivery orders.
What’s in the Free Fryday Promo Kit?
This year, operators have their choice of two different versions of the promotion: the traditional free-serving-of-fries offer, or a bottomless fry offer exclusively for those who dine-in (to fill those tables!). The kit includes:
- A FREE Case Coupon for Simplot Premium Fry Brands, valid for purchases between July 1, 2020 and July 31, 2020
- Exterior signage templates
- Table tent templates
- Poster templates
- Social media post templates
- Download the kit here ›
How to leverage free fries to drive traffic and profits
The way you choose to use the offer of free fries is really up to you, whether you want to drive dine-in or off-premise business, or tie it to the purchase of specific menu items. Here are few ideas:
- Offer free fries with every dine-in order
- Offer bottomless fries with every dine-in order
- Offer free fries with mobile ordering. Research says people spend more with mobile app ordering https://www.cnn.com/2020/06/03/business/starbucks-chipotle-cashless-digital-order/index.html
- Offer an extra free order of fries with premium menu items or a family meal deal
- Offer a side of free fries while people are waiting
How to market your Free Fryday
Getting the word out will be critical to your success. Here are some ways to use the materials in your kit:
Social media: Use the social media graphics included in your kit and add your logo. We recommend Facebook and Instagram. Consider a small budget to promote your posts to the most likely audiences to ensure they’re seen.
Email: Your email list is a direct line of communication to people who already like your restaurant. We recommended sending the announcement of your Free Fryday promotion multiple times to ensure customers get the message. Include personal remarks to let your best customers know how you’re doing and how much you appreciate their continued business.
Exterior banners: If you’re located along a commuter corridor, take advantage of your visibility to promote Free Fryday using 3’ x 6’ banners based on the template included in your kit.
In-store POS: Be sure to add the included Free Fryday table tents to all of your tables and place the Free Fryday posters on walls around your location or use it as a countercard by the register.
Flyers and postcards: if you have a mailing list, use it. If you don’t, distribute flyers around your neighborhood.
Website: Add your Free Fryday promotion prominently on your home page and include a link to your delivery menu. Make sure the announcement takes up enough real estate on-screen so it can’t be missed.
Mount your comeback with fries
Free Fryday will come and go. But for operators on the rebound, highlighting fries over the long term can pay huge dividends. Because of their high perceived value and modest food cost, amping up your fry orders can have an immediate, positive impact on your bottom line.
Remember, fries are one of the few foods people can't make for themselves (at least, not well), so they’re a magnet for traffic. And because clear coated and battered fries resist sogginess, you can offer them for carryout and delivery with confidence (the percentage of delivery and carryout orders containing fries is also rising).
Download your Free Fryday Promotional Kit today
Don’t miss out! Download your Simplot Free Fry Promotional Kit today and be sure to redeem the coupon for your free case of fries before July 31, 2020. If you have any questions, let us know. We’re here to help.
- The NPD Group, Inc., June 2020