Looking for an easy-to-execute promotion to drive traffic both dine-in and off-premise? Just focus on fries, one of the most popular (and profitable) food items any menu.
As we head into the second (or for some operators third) week of stay-at-home guidelines from state and federal governments, operators are reporting plummeting sales and empty dining rooms. Here Simplot Corporate Executive Chefs Roberto Roman and Michael Zeller offer timely advice for breakfast- and lunch-focused operators new to takeout, delivery and grab-and-go service.
How loyal are your customers? Chances are, not very. According to one study, 43 percent of diners said they spend less than 25% of their total 30-day restaurant budget at their favorite restaurants.