When we look back on the COVID-19 pandemic, we’ll remember the sinking uncertainty of February, the toilet paper shortages and panic grocery shopping of March—and the stuck-at-home creativity of making, cooking, and baking that followed.
According to the National Restaurant Association, the operational aspect of implementing off-premise programs is most daunting to restaurant operators. So if you’re overwhelmed by getting set-up, you’re not alone.
While many cities are mandating lower indoor seating capacity inside restaurants thanks to COVID-19, many are also allowing operators to add new seating areas outside—on the sidewalk, on a closed street or even an adjacent park.
In Part 1, we discussed ways to improve the way you attract, train and manage labor as you restart operations. Part 2 covered the steps you can take to streamline and optimize your menu for profit. This article offers you some promotional and operational strategies to maximize your traffic and profitability.
With seating capacity reduced by social distancing guidelines, it’s going to be critical to make as much as you can from every seating and keep tables turning. Now is the time to take a hard look at your menu and make sure it’s optimized for profitability and operational simplicity.