Twist their Expectations with SIDEWINDERS®!

Unique shape with fun plating potential. Exclusively from Edgell! Their eye-catching shape and taste will attract attention as a one-of-a-kind dining experience. Introducing the pub-style sensation, Edgell Beer Battered SIDEWINDERS® Chips—your new go-to for boosting sales with a twist. These uniquely-shaped chips offer a great alternative to traditional options, making them a fun and tasty addition to any menu. Their distinctive shape – a bit like a curly wedge but more consistent thickness – ensures a perfect cooking consistency that stands out from the competition. 

Nothing compares to SIDEWINDERS® Chips when it comes to creating high-impact, Instagram-worthy presentations. These graceful twists of premium potato turn heads wherever they’re served. And, given the popularity of chips, serving a unique, memorable cut can create a critical competitive advantage. The chips are exclusive to Edgell and have enjoyed 8 years of global growth in the US, China, Japan, Malaysia and Thailand so you can rest assured that they are a tried and tested solution. 

The BENT ARM ALE™ Craft Beer Batter coating not only delivers a savoury flavour consumers love with a rich, amber color and light caramel and molasses flavor notes.  

It also provides an extra crunch and superior hold. This makes SIDEWINDERS® ideal for delivery or takeaway as they stay deliciously crisp, ensuring customer satisfaction with every order. 

If you’ve never provided a second chip offering, Beer Battered SIDEWINDERS® Chips present a low-risk opportunity. Just grab one carton to trial as a weekly special, perhaps on the weekend, and highlight them on your blackboard menu. You can test their appeal without a significant financial commitment, while giving yourself the opportunity to increase sales and customer engagement.

SIDEWINDERS® chips are so versatile: Top them. Dip them. Share them. Great on the side or as an appetizer. To add extra plate value, you can load them up with a variety of delicious toppings. Operators have found them an ideal base for signature shareable appetizers and entrées—even desserts. From a menu standpoint, the creative possibilities are endless for lunch, dinner, breakfast or snacks. Think Mexican-style sour cream and guacamole, chili con carne, cheese and bacon, or even Japanese curry, for a quick meal. Add cinnamon, strawberries, maple syrup, chocolate and ice-cream you’ve got an eye-catching dessert option. 

With a fast preparation time—less than four minutes in the deep fryer or just 10 minutes in the oven— Edgell Beer Battered SIDEWINDERS® Chips are a standout menu item that not only diversifies your offerings but also impresses with flavour, texture, and versatility. Try Sidewinders for yourself today