Malaysia Food Trends 2022

After enduring lockdowns, Malaysians are certainly eager to break free and explore, play, and embrace new experiences. We will be looking for joyful products that enhance the flavours, colours, textures, aromas, and interactivity that food and drink can offer.  Here’s a quick look at the food and beverage trends in 2022:

1. Plant-based foods 

People are actively seeking plant-based products as these products are healthier and better.

2. Reducetarianism

Lesser consumption of meat, diary and eggs. 

3. Demand for Sustainability

Cutting back on food waste to reduced packaging, sustainability will be top of mind. 

4. Turmeric is King

Reigns supreme as a superfood.

5. Food Delivery is Staying

It has become a part of their daily lives. 

6. Spud Milk

A new category of dairy-free milks from humble grains and potatoes are on their way to disrupt the vegan milk alternatives sector. 

7. Healthier Lifestyles

The growing emphasis on healthy eating, the popularity of organic foods, and expanding food sensitivities are driving growth in the worldwide health and wellness food industry. Organic, range-fed, low-carb, dairy-free, and gluten-free trends are all by products of consumers’ desire for a healthy lifestyle. Furthermore, recent health panic epidemics, such as the COVID-19 pandemic, have popularized the intake of healthy foods to enhance immune responses.

8. Novel and Experimentation

Although Malaysian cuisine remains popular, ambitious customers are increasingly seeking out food and drink products that push the boundaries of indulgence and challenge their sensory perceptions. The desire of consumers for a wider selection of distinctive cuisines gives operators the possibility to develop new menu items.

Source: today.com; Vegcharlottenc.com