How The Internet Became Obsessed With Avocado Toast

Avocado toast as we know it today started to take hold in the early 1990s. The first recorded sighting on a menu might be in 1993 when Sydney chef Bill Granger started serving it at his café. Probably the most prominent moment in avocado toast history, however, was when Paltrow included a recipe for it in her 2013 cookbook, “It’s All Good.” Food bloggers started copying her recipe and introducing their own versions. The internet loved the avocado and there was even a change.org campaign to introduce an avocado emoji back then.

One of the biggest reasons that boosted the rise of the avocado toast is tied to an increased focus on wellness. Loved for its high nutritional benefits, the avocado has risen in popularity over the years. Avocados are bursting with protein, omega 3 fatty acids, and 20 essential nutrients such as potassium (more than a banana), vitamin E and various B vitamins, including folic acid.

In this age of trendy diets, avocados are the perfect high-fat, antioxidant, vegetarian, gluten- and dairy-free ingredient that also tastes seriously good. They also have this amazing ability to make things creamy and are also a great alternative in dairy-free recipes.

The avocado has been a staple in many kitchens and it’s likely to stay as Internet’s favourite breakfast for a long time.