Why Crispiness Matters

We all have one thing in mind when we order fries at a restaurant. Crispiness—it’s a standard we simply cannot turn a blind eye to. After all, no one enjoys soggy fries. They just have to be crispy. 

Why is crispiness incredibly important? Fries are the most popular comfort food that customers everywhere in the world crave. When they order fries, they only expect one attribute, and if it isn’t met, it can really affect their whole dining experience.

The ideal French fry

So, what makes the perfect French fry that your customers crave so much? When it comes to ‘crispy’ fries, keep these details in mind—sound, roughness, and hardness. Sound is the audible noise crispy fries make when you bite into them so the louder, the better. Roughness is the surface texture of a French fry that gives a crispy visual appearance and feel to the lips. Finally, hardness. It is the resistance you feel as you bite into fries. It shouldn’t be too hard or crunchy, but at the same time not too soggy. 

The bottom line is that the perfect French fry should have a crispy outer with a fluffy potato mouthfeel and taste inside. These qualities in a French fry allow for a satisfying dining experience for your customers.

Why you should prioritize crispy fries on the menu

The short answer is simple—when your fries are crispy, you are guaranteed to satisfy your customers’ cravings. Plus, it’s the best way to keep them coming back.

Besides that, they are great for loaded fries offerings because they keep their crispiness even after being covered in sauces and toppings. Loaded fry dishes also command a media price higher than French fry appetizers and sides overall. In return, crispy fries can maximize your profit margins while delivering your customers’ cravings. 

Simplot offers an extensive range of fries dedicated to giving your customers the crispiness they crave. Simplot SeasonedCRISP® Delivery+® fries feature a thick, flavor-packed batter that can help elevate just about any dish while Simplot Conquest® Delivery+™ features a unique, clear starch coating that can last up to 40+ minutes holding time. They are perfect and versatile enough for dine-in, deliveries, and even takeouts. Bid farewell to customer complaints about soggy fries arriving at their table or doorsteps!

Explore our products here.