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| New Simplot Traditions™ – Uncompromising Quality, Rooted In Tradition |
BOISE, ID (August 2011) – In 1941, the J.R. Simplot Dehydrating Company was created to assist in national defense efforts. Today, steeped in tradition and expertise, the J.R. Simplot Company is proud to introduce the next generation of dehydrated potatoes – Simplot Traditions™.
Simple, classic and made from 100% real Idaho potatoes, Simplot Traditions features a full line of dehydrated mashed, hash browns and casseroles with no partially hydrogenated oils. Plus, with exclusive Hydro Flake Technology, Simplot Traditions deliver a new level of exceptional made-from-scratch look, taste and texture that today’s guests will love.
For a product presentation call 1-800-572-7783. |
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| Sharing Simplot’s Environmental Stewardship Practices |
 Simplot proactively engages in a range of environmentally responsible practices. Today’s consumer cares about companies doing the right thing, and Simplot’s customers (and our customer’s customers) are no exception.
“Respecting Earth’s Resources”, a new brochure now available online, describes the ways Simplot works to prevent harmful impact to the planet. That’s a powerful and motivating message for our customers.
Simplot’s “green” activities, “Reduce”, “Reuse”, and “Recycle”, are in place to address environmental concerns in myriad ways. For example, each year Simplot reuses its potato-processing water to irrigate 21,000 acres of farmland. |
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