Grown by farmer partners in America’s best growing regions, our sweet potatoes are better from the beginning. Picked at their peak, they’re cured right on the farm to sweeten naturally. The result is vibrant color and perfect flavor, every time.

Watch the video below to see why Simplot Sweets® are better from the beginning.

To see our entire Simplot Sweets® Farm Cured to Sweet Perfection video series, click here.